Comms strategy
Problem:
Tommy Remastered is a collection which revisits Tommy Hilfiger's roots, but needs to ensure contemporary relevance is communicated in a space increasingly dominated by newer, louder streetwear and fashion brands.
Tommy Remastered is a collection which revisits Tommy Hilfiger's roots, but needs to ensure contemporary relevance is communicated in a space increasingly dominated by newer, louder streetwear and fashion brands.
Insight:
Tommy’s ‘90s archive gained cultural traction through hip-hop, today’s artists could reawaken that legacy authentically.
Tommy’s ‘90s archive gained cultural traction through hip-hop, today’s artists could reawaken that legacy authentically.
Solution:
We tapped hip-hop talent Central Cee and GloRilla in nostalgic studio set design to reimagine the brand’s past. Product seeding in viral moments, like Central Cee's performance with Drake on On the Radar, brought mass visibility and credibility—driving the collection’s success as one of Tommy's most talked about and fastest-selling releases to date.
We tapped hip-hop talent Central Cee and GloRilla in nostalgic studio set design to reimagine the brand’s past. Product seeding in viral moments, like Central Cee's performance with Drake on On the Radar, brought mass visibility and credibility—driving the collection’s success as one of Tommy's most talked about and fastest-selling releases to date.
