The Lacehouse's student event Elray sought to distinguish itself from other student events through its visual identity. As a summer event, Elray was influenced by beach parties and the themes of playfulness and relaxation. The logo, wordmark, posters and social assets were designed with these themes in mind, articulating an event which offered the promise of a coastal fun within the city centre. The designs were distributed on flyers, posters and on Facebook and Instagram.

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