Culture, community, and social strategy
Problem:
As chicken shop culture goes global, Nando’s cultural relevance started to slip.
As chicken shop culture goes global, Nando’s cultural relevance started to slip.
Insight:
Nando’s social content was overly food-focused, with 76% of posts focused on the menu and the restaurants. But their legacy isn’t just about chicken—it’s about culture. From music to fashion to football, it’s embedded in the UK’s creative scenes.
Nando’s social content was overly food-focused, with 76% of posts focused on the menu and the restaurants. But their legacy isn’t just about chicken—it’s about culture. From music to fashion to football, it’s embedded in the UK’s creative scenes.
Solution:
The exPERIence Beyond the Menu repositioned Nando’s as a cultural player, not just a restaurant. We built out content and partnerships across fine art and visual culture, Afro-Portuguese and rap music, sport fandoms, and fashion, reclaiming its spot at the heart of youth culture.
The exPERIence Beyond the Menu repositioned Nando’s as a cultural player, not just a restaurant. We built out content and partnerships across fine art and visual culture, Afro-Portuguese and rap music, sport fandoms, and fashion, reclaiming its spot at the heart of youth culture.