Campaign and culture strategy
Problem:
Irish pub culture was under threat from rising costs to declining footfall, Guinness needed to reignite its emotional value and desirability.
Irish pub culture was under threat from rising costs to declining footfall, Guinness needed to reignite its emotional value and desirability.
Insight:
The magic of the pub lies in shared moments and community energy, not just pints and premises.
The magic of the pub lies in shared moments and community energy, not just pints and premises.
Solution:
A Lovely Day to Open the Gates opened the doors of the Guinness Storehouse for a one-off Disclosure concert. We turned up the volume on pub culture, rekindling joy and local pride through surprise sets in local pubs and custom creative which brought intrigue, excitement, and envy.
A Lovely Day to Open the Gates opened the doors of the Guinness Storehouse for a one-off Disclosure concert. We turned up the volume on pub culture, rekindling joy and local pride through surprise sets in local pubs and custom creative which brought intrigue, excitement, and envy.