Collaborating with Nottingham Lakeside Arts, posters and social assets were created to promote the gallery's upcoming Sanctuary exhibition. Using Nottingham Lakeside Art's photograph of their choosing and meeting their branding requirements, minimalist OOH promotion and organic social activity on Facebook and Instagram were produced. Nottingham Lakeside Arts sought to have the photography take centre-stage in their promotion, which is why I chose to keep the typography, logo usage, colour scheme and composition minimal to maintain focus on the imagery.
