Campaign strategy and concept development
Problem:
adidas and BAPE sought to modernise their offering by venturing into the Web3 space with adidas COLLECT, but many of their consumers knew little about this field or cared about it at all.
adidas and BAPE sought to modernise their offering by venturing into the Web3 space with adidas COLLECT, but many of their consumers knew little about this field or cared about it at all.
Insight:
For digital-native sneakerheads, scarcity isn’t just physical, it’s experiential. NFTs add a new layer of exclusivity and anticipation.
For digital-native sneakerheads, scarcity isn’t just physical, it’s experiential. NFTs add a new layer of exclusivity and anticipation.
Solution:
We launched the adidas x BAPE Forum 84 via NFT auction, adidas’ first-ever digital asset drop. A layered narrative, teased through 3D content within our world of The Forum Launderette, created intrigue and desirability. All 100 NFTs sold out instantly.
We launched the adidas x BAPE Forum 84 via NFT auction, adidas’ first-ever digital asset drop. A layered narrative, teased through 3D content within our world of The Forum Launderette, created intrigue and desirability. All 100 NFTs sold out instantly.